St. Martin Re-branding Overview

The Caribbean is one of the most touristic destinations in the world, so tourism is considered as one of the main incomes of most of its territories. St. Martin is one of the unfortunate islands that had to go through the huge devastation that the hurricane Irma caused in 2017. The goal to create a successful campaign to help them get their tourism back on track by providing them a USP.

St. Martin is the Caribbean island combining both French and Dutch cultures, so we want to brand it as a “couple’s island” — an exclusive romantic getaway destination for lovers.

Big Idea

Two is better than one in St. martin.

Business Style Research Report

Print Ads

Email Marketing

Instead of reaching a huge crowd, the email ads were designed for the selected target audience. The goal was to provide valuable travel-related contents and to attract them to book the trip after reading.

01. Solving a Problem

02. Offering Travel Suggestions

03. Telling a User Story

TV Ad Storyboard

Credits

Group Project with Maria Tamayo

Meiqi Yuan - Concept, Research, Strategy, Headlines, Layout Design, Mockups GIFs, Video Storyboard

Maria Tamayo - Concept, Research, Strategy, Headlines, Layout Design, Body Copy