Insta-travel Overview

When people try to figure out a place to visit, they may not know where to start or what trendy destinations are worth visiting. Sometimes they know where they want to visit, but they are not sure about local details regarding hotels or attractions.

This website utilizes user-generated Instagram data to offer recommendations based on previous travelers’ real stories and experiences, and offers a one-step solution from finding to booking.

User Stories

Sitemap

User Flow

Wireframes

Color Study

The sky blue is applied as the overall tone color of the website in order to give the chill, calming and relaxing feelings as the journey should offer. Also, blue is considered as a friendly color that people usually make positive associations with, such as associating it with nature, adventures, or even safety as well as the information reliability. Applying it on the travel website will be ideal to offer reliability as well as give people a ready-to-go or ready-to-explore mood.

Logo Development

Demo Video

Credits

Individual Project — Concept, Strategy, Research, Logo, Website, Video, Mockup GIFs done by Meiqi Yuan