Fully committed to visual storytelling, have a broad range of experiences in graphic design, advertising, UI/UX design, web design, and digital production.

CONTACT

yuanmeiqi325@gmail.com
www.yuanmeiqi.com

EDUCATION

Savannah College of Art & Design, Atlanta, GA
MA, Advertising, 2017 - 2018

University of Missouri Columbia, Cum Laude
BA, Mass Media Communication, Minors in Art & IT, 2012 - 2016

ORGANIZATION

American Institute of Graphic Arts

SKILLS

Adobe Creative Suite: Illustrator, InDesign, Photoshop, Dreamweaver, Premiere, After Effects
Product, Identity, and Packaging Design
UI/UX Design: Prototyping, Wireframing - Figma, Axure, Sketch
Email Campaign Software: MailChimp
Wordpress
Responsive Website Design
Programming languages: HTML, CSS
Video Production: Cinematic and Graphic motions
Photography: Product & Event Shooting with DSLR Camera

WORK EXPERIENCE

Email & Digital Marketing Designer
PepsiCo
Plano, Texas, 2022.06 - Present

  • Design and code marketing Email deliveries on Email delivery platforms (Salesforce and Mailchimp) using HTML and CSS skills

  • Develop all assets used in Email marketing including banners, animations, lifestyle, and product bundle images using Adobe Creative Suite software

  • Partner with eComm Email Marketing Specialists and other business owners to create concepts and campaigns which reflect brand look/feel/voice while achieving business objectives

  • Develop and implement design best practices for optimizing delivery and open rates, click through rates, revenue growth, and other KPIs

  • Build relationships with brand marketing teams and their respective agencies, helping to identify opportunities to integrate eCommerce creative into existing media and vice versa

  • Build and maintain a library of eCommerce creative and digital brand assets

  • Support ad hoc direct-to-consumer creative needs, such as the development of on-site banners, social ads, and other digital media; provide UI/UX guidance on various D2C, B2B, automation, and tech-related initiatives

Senior Graphic Designer
Epimed International
Dallas, Texas, 2019.04 - 2022.06

  • Concepted and created company advertising materials including print and digital ads, brochures, social media posts, email campaigns, product packaging, trade show booth and etc

  • Re-designed company website and create product landing pages; create website prototypes with Figma

  • Created and refined vector graphics with illustration software

  • Photographed, edited, and managed product photos/ 3D renderings

  • Collaborated with creative team on brand development, maintenance and adaptations to the market and specific channels

  • Prioritized and managed multiple projects; supporting, and collaborating with a cross-discipline team of creatives

Event Coordinator/ Graphic Designer
Dealmoon.com (Pricetrace LLC/ Chinese New Media LLC)
Richardson, Texas, 2018.06 - 2019.04 & 2016.07 - 2017.07

  • Developed concept and designed advertising materials, including print, digital ads, social media posts, etc.

  • Worked with product development team for mobile application UI/UX design

  • Analyzed market trends, developed practical operational strategies and operational plans to achieve goals

  • Collaborated with local and national brands (majorly fashion & beauty retail and restaurant industries), and developed practical promotional strategies

  • Event coordination - Coordinated the local online activity including live shows with the sales team

  • Edited and maintained online deals article, tracked data analysis effects, and adjusted methods and strategies based on different promotion platform

Media Lab Student Technical Assistant
University of Missouri,
Columbia, Missouri, 2014.09 - 2016.05

  • Scripted, filmed, and edited individual and group video projects

  • Collaborated with group members for problem solving within the context of the project

  • Assisted students with filming and editing problems

Production Assistant
China Central Television Documentary Channel (CCTV-9)
Beijing, China. 2015

  • Managed clients and delivered paperworks such as scripts, working schedules

  • Assisted with equipment labeling, collecting, and organizing

Video Production Intern 
Access Arts School of Service
Columbia, Missouri, 2015

  • Scripted, filmed, and edited promotional videos

  • Created motion graphics and animations for organization's promotions