Lethe Ale Overview

A breakup is a kind of dying and we grieve following 6 psychological stages. Lethe was the river of forgetfulness in Greek mythology, and people who drank from it would experience complete forgetfulness.

Lethe Ale is a break-up recovering beer kit designed to help people understand those recovering stages in order to shorten the process of letting go.

Label Design

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Color Palette

Packaging Design

Coloring is therapeutic, and it is another way to help relieve breakup stress. The packaging of Lethe Ale is designed to be black and white with theme elements and encourage people to color and paint on it.

Print Ads

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Concept Video

Credits

Individual Project — Concept, Strategy, Research, Logo, Illustrations, Packaging, Print Ads, Video done by Meiqi Yuan