Lethe Ale Overview
A breakup is a kind of dying and we grieve following 6 psychological stages. Lethe was the river of forgetfulness in Greek mythology, and people who drank from it would experience complete forgetfulness.
Lethe Ale is a break-up recovering beer kit designed to help people understand those recovering stages in order to shorten the process of letting go.
*All illustrations done by myself
Label Design






Color Palette
Packaging Design
Coloring is therapeutic, and it is another way to help relieve breakup stress. The packaging of Lethe Ale is designed to be black and white with theme elements and encourage people to color and paint on it.
Print Ads



Concept Video
Credits
Individual Project — Concept, Strategy, Research, Logo, Illustrations, Packaging, Print Ads, Video done by Meiqi Yuan